Take-Two to Tackle Downloadable Content

| 11 Jun 2008 11:00

Take-Two's CEO has spoken on his company's plans for selling games over networks through micro-transactions, downloadable content and episodic games.

Speaking at the Piper Jaffray consumer conference in New York yesterday, Take-Two Interactive Chief Executive Officer Strauss Zelnick laid out plans to take advantage of online distribution.

A major route Take-Two will explore is episodic releases. To balance the risk of selling retail games, Take-Two hopes to "turn packaged goods partially into a subscription business, and drive some of the volatility out."

From a revenue perspective, digital distribution holds promise for obtaining profits.

Zelnick commented, "If we can get a good model for episodic content for high quality titles, that should be a pretty profitable business because there are no hard goods associated with it."

Microtransactions must be worthwhile purchases, proclaimed Zelnick, and should provide valuable content.

He continued, "You can't pull content out of a console game and the sell it to people later; it's not a good experience."

Source: Kotaku

Disclosure(s): Strauss Zelnick, Chief Executive Officer and Chairman of the Board of Directors of Take-Two Interactive Software, Inc., is the head of ZelnickMedia, an investor in both Take-Two and Defy Media, LLC, our parent company. This article was published without approval or consent of ZelnickMedia or Take-Two.
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