ESA Game Pack Scores $2.6 Million for Charity

| 29 Jul 2008 13:25

A game pack sold by the Entertainment Software Association featuring Cars, Open Season and Fusion Frenzy 2 for the Xbox 360 has sold over 90,000 copies.

Games donated by Disney Interactive, THQ, Ubisoft, Pixar and even Sony Pictures were offered royalty-free so the maximum amount of dollars could be donated directly to five charities, all of which are related to promoting technology education for children.

A consortium of seventeen retailers, including, Best Buy, Target and GameStop, sold the pack at a discounted $29.99.

The five organizations receiving a portion of the $2.6 million raised from the ESA Foundation are:

  • Web Wise Kids
  • Work, Achievement, Values & Education Inc. (WAVE)
  • Hopelabs
  • Federation of American Scientists (FAS)
  • Computers for Youth

"The entertainment software industry places a priority on giving back to our communities, with a special focus on helping our young people. I'm proud that together with our partners, the ESA Foundation raised a record amount for a variety of worthy causes," said ESA CEO Michael Gallagher. "We also thank Microsoft Corporation, the main publisher, and the retailers who sold this tremendously successful game pack."

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