Bethesda's upcoming shooter Wet gets all tuneful with its new trailer.
The secret of good marketing - in my eyes at least - is to make people remember your product, a secret that Bethesda know rather well, as this new viral trailer for Wet proves.
Bethesda describe Wet as a "highly-stylized third person shooter ... featuring an ironic mix of humor and violence" and stars Dollhouse actress Eliza Dushku as protagonist Rubi Malone.
I'll warn you now though, five men sing in this video and you'll wish that four of them didn't. Hell, half of them don't even have convincing accents.