Three major supermarkets in the UK have kicked off a price war for EA Sports' hotly-anticipated FIFA 10, selling the game for approximately half the recommended retail price.
So I hear that on the other side of the pond, soccer - yeah, you heard me, soccer - is a pretty big deal. FIFA is to Europelandshire like Madden is to the States, so it's not too surprising that some more generic retailers are trying to get the jump on specialty game retailers like GAME by offering FIFA 10 at a fraction of the cost.
Though FIFA 10, released in the UK today, carries a recommended retail price of £49.99 ($79.22), three supermarket chains - Tesco, Morrisons and Asda - have slashed the RRP to try and undercut one another. Asda is offering the game for £26.71 ($42.33), Morrisons for £24.99 ($39.60), and Tesco ever so slightly cheaper at £24.97 ($39.57). So if you really, really care about getting the game at the cheapest possible price, Tesco seems to be your best bet. On the other hand, the difference is so negligible that it really doesn't matter much, does it?
It isn't just the supermarkets getting in on the price war, either - major general-goods retailer Argos has an Xbox 360 Elite bundle that comes with FIFA 10 and Halo 3: ODST for 197.77 ($313.41), which is actually cheaper than the standalone 360 Elite's price tag of 199.99, and considerably cheaper than buying the standalone and the two games separately.
So yes. If you're in the UK and looking to pick up FIFA 10, maybe you might want to shop around. You never know what deals you could find.