Nintendo of America boss Reggie Fils-Aime took a shot at the shiny new redesigned PSP, asking "Who's it for?" and "What's the benefit" to the consumer?
Despite what Sony spokespeople say about expecting "more negativity" for the PSPgo, you have to figure that the top brass might not be entirely excited about how the device has been performing - except in how it makes the current PSP3000 seem like a much better bargain.
Speaking with the Washington Post, NoA president Reggie Fils-Aime said that he thought there was a "fundamental concept problem" with the digital distribution-only machine, in that it didn't really have a marketable identity as a device that will help consumers.
The executive offered that he thinks the device may have a "fundamental concept problem in terms of 'Who's it for?' and 'What's the benefit?' "
"I have the utmost respect for all our competitors," he said, "but it's interesting to try and answer the consumer question of 'What's in it for me?' in that product."
Fils-Aime pooh-poohed the idea of the company's other primary competitor in the handheld space - Apple - as a serious threat, pointing to titles like Mario Kart DS, Nintendogs and New Super Mario Bros., the likes of which gamers "cannot find on their App Store."