Free-to-play MMOG Wizard101 is selling a special in-game mount and donating the proceeds to charity, showing that you don't have to be an industry juggernaut like WoW to help a worthy cause.
Wizard101, a free-to-play MMOG set in a wizarding school (much like a certain Book-Series-That-Shall-Not-Be-Named), is hopping aboard the Child's Play wagon with its special Meowmodon mount, a black-and-white tiger-thing that sells for 7,500 Crowns, the game's currency - approximately $15 in real-world money.
The developers, Kingsisle Entertainment, will be donating the proceeds from every Meowmodon sold to not one but two charities: Penny Arcade's Child's Play as well as the Austin Children's Shelter, an institution that "provides emergency shelter and care for abused and neglected children." The proceeds will be split evenly, which means that a single Meowmodon sends approximately $7.50 to each charity.
"We have an opportunity to give back by tapping into the power of our Wizard101 community - our 5 million players can make a real difference to deserving children," said Elie Akilian, CEO of KingsIsle Entertainment. "We chose these organizations because we wanted to support the communities that we are a part of - one located in the same city as our design studio and another with global reach, just like Wizard101."
The tiger mount will be available in the in-game shop from December 14, 2009 (that's yesterday) through January 5, 2010. So if you play Wizard101, and have an extra $15 lying around, why not? It's for a damn good cause.