The Nintendo Wii is now the first video game console to appear on the Toy “R” Us holiday hot list.
Among the Fisher-Price digital cameras, Extreme Tickle Me Elmos and talking cash registers you’ll find a game console for the first time on the Toy “R” Us hot list. Used as a guide for parents looking to please their kids, one of the criteria Toys “R” Us looks for is knowing that a given toy will have sufficient stock. With one million Wii units planned for launch day, Nintendo made the grade for this year’s list. “The PlayStation 3 is really geared to a savvy gaming enthusiast,” said Kathleen Waugh, a spokeswoman for Toys “R” Us, of the decision to add the Wii to the list. “The Wii system appeals to young kids as well as adults.”
With a price of $250 and kid-friendly franchises like Donkey Kong, Mario Brothers and Pokemon, Nintendo appears to be on track with their plans to make the Wii a mainstream console that is acceptable to both kids and parents.