This week, First-Person Marketer author JP Sherman takes a look at controversy marketing. From Duke Nukem Forever’s controversial swag labeled “steroids,” to Dante’s Inferno’s campaign which encouraged convention-goers to commit “acts of lust” with booth babes, videogame marketing can run the gamut from laughable to atrocious. What do you think of controversial marketing campaigns? What are the best (or worst) campaigns you can recall?
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Published: Sep 28, 2010 01:00 pm