For me, the most interesting thing going on in movie non-news right now is just how little positive buzz there is for The ...

There are legions of marketing people out there who go to work every day with the goal of finding new ways to separate ...

Publishers will do anything, including annoying people with endless countdown clocks, to hype a title’s announcement. But does all this effort actually make ...

Each time a new game is announced, gamers react in the same manner: There’s a slight pause and an intake of breath as ...

Simile-based advertising, long a favorite of marketing types in just about every industry, is a double-edged sword. It simplifies an advertiser’s life by ...

The trick is to remember the house always wins. This is good if you’re the house, bad if you’re not. Most of us ...

To most of us it’s no surprise that ‘Age of Conan’ has been receiving such positive feedback from the gaming press. But while ...

A game’s biggest fans are usually those who make it. Many developers pour their lives into projects at the expense of friends, family ...

Next-Gen.biz and Gamespot, and now practically every website under the sun are reporting this weekend that the Entertainment Software Association (ESA), the industry ...

This story fits just as easily under the “Hype Makes Right” banner, but since we don’t have one of those, we’re running it ...