One of the amazing things about cosplay is how cosplayers can serve as ambassadors for brands. Who doesn’t love to see something fictional ...

[folder_nav] [folder_nav]The Extra Credits guys have already explained why the Dead Space 2 “Your mom hates this” campaign was a stupid, irresponsible idea. ...

It’s January, and your holiday gift giving event is over. If you’re anything like me, you generally walk away with a modest size ...

I started playing videogames when there was no such thing as videogames for kids. One of my earliest memories of playing a videogame ...

We humans are predictable primates. We smell food, we salivate. We see someone we’re attracted to, our bodies react. From an evolutionary perspective, ...

The other day, I was asked what would have changed if Leonardo da Vinci had a marketing and PR team. Would his creations ...

The videogame industry has never been far from controversy. Exidy’s Death Race 2000, released in 1976, attracted so much negative attention from lawmakers ...

GamePro and The Escapist Alliance Changes How Marketers Reach Male Gamers Partnership Boosts Reach, Value and Convenience for Marketers Targeting Males, 18 to ...

One of the most difficult things for marketers to deal with is watching their carefully crafted messages and campaigns try to survive contact ...

To bring you even more perspectives on the weird, wide and wonderful world of videogames, The Escapist turned to marketing professional J.P. Sherman ...

Liv Tyler lays prone on her bed in a pair of blue pajamas, propped up on her elbows and gazing intently at the ...

For some, it’s a phenomenon. For others, a controversy. And for others still, it’s a simple fact of life: girl gamers, the “other ...