Last week, “just hours before” the launch of the PS3 (according to a news report). Two armed men walked into a Gamestop store ...

There is a reason why I managed to finish Mother 3 on a Tokyo train. There is also a reason why I managed ...

I’ve walked across the Sophia University campus in Tokyo, Japan almost every day at 9:10 a.m. for the last few months. The entire ...

This story fits just as easily under the “Hype Makes Right” banner, but since we don’t have one of those, we’re running it ...

The spirit of light-hearted fun for which Japanese game maker Nintendo is famous seems to have infected its PR company (finally) as well. ...

Ever since the release of the original Nintendo Entertainment System, Nintendo has continued to be one of the most successful companies in the ...

On a date I’ll avoid mentioning, the world changed. Simply acting odd in an airport now might result in an off-record trip to ...

A company’s narrative is equal parts public back story and manufactured idea created by the company’s image. By creating a theater in which ...

Unerringly, Svengali-like, you can tell if a friend has played the original 1986 Metroid for the Nintendo Entertainment System. Pick your target and ...

Nintendo wasn’t born with a silver joystick in its mouth. It fought, clawed and clamored its way into a world that didn’t want ...

Wait long enough, and everything comes back in style. It’s true in fashion. It’s true in videogames. So, why shouldn’t it be true ...

Everyone loves Nintendogs. You know it; I know it. Sales figures don’t lie. The videogame world has gone crazy for puppies. We’ve come ...