Virtual Reality is all the rage, but what happens when you can add virtual smells?

For South Park: the Fractured But Whole, Ubisoft says they wanted to create the most immersive experience ever, so they’ve created a brand new device called the “Nosulus Rift.” As the new kid in the game, your main power is, as producer Jason Schroeder puts it, “really the power of your ass.” To help you experience that power, the Nosulus Rift will bring the smelly glory of your character’s farts right to your nose. Just check out this video:

The official website for the device says that it will be debuted at Gamescom. Perusing the fine print a the end of the video above reveals that the device IS real. However, it won’t be for sale. Instead, it will only be used at events to promote South Park: the Fractured But Whole.

You have to admit, it’s definitely worth a laugh, and it fits in perfectly with the world of South Park.

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