Ubisoft vice president of creative Lionel Raynaud claims the publisher is able to release a new Assassin’s Creed title every year because people want a new Assassin’s Creed game annually.
Regardless if gamers are tired of the franchise or not, the Assassin’s Creed series sees an entry every year for almost every platform conceived. Speaking to EDGE magazine, Ubisoft vice president of creative Lionel Raynaud talks about the pressure of releasing a major entry in the publisher’s arguably biggest series annually, and claims Ubisoft would be “stupid” to not release a new Assassin’s Creed game every year since people want it to come out every year.
We are able to offer people a new Assassin’s Creed every year because they want Assassin’s Creed every year. As long as this is true we would be very stupid to not satisfy this need, but it puts a lot of pressure on us to create something that will never disappoint…It needs to keep the series core values and we need to really make sure that we have a good, high level understanding of what it is to be an Assassin. We have to make sure we always deliver a better feel and overall experience every time while still bringing something that they haven’t seen before that’s consistent with being an Assassin in the world we’ve created.
While Ubisoft sells a load of Assassin’s Creed games every year it’s released, the publisher also needs to make sure the gaming public doesn’t hit a saturation point since it is Ubi’s flagship series in its stable. Do you agree that it’d be “stupid” to not release a new Assassin’s Creed game every year since people are thirsty for more or are people slowly feeling the dreaded franchise fatigue when it comes to the series?
This year’s entry in the annual series will be called Assasssin’s Creed: Unity and will be set in Paris according to Ubisoft.