Mobile gaming network Cellufun raises a $3 million investment.
Cellufun, a mobile casual game portal, raised $3 million in Series A funding from Longworth Venture Partners in order to develop more content for its service and increase its marketing efforts. Nilanjana Bhowmik of Longworth will be taking a seat on Cellufun’s board of directors. The company offers free, downloadable multiplayer games for cell phones and relies on advertising to support itself. Since starting in 2005, the service nows offers approximately two million downloads every month to mobile gamers.
Cellufun’s COO and co-founder Steve Dacek discussed the importance of social networking in casual games. “The success of a social networking business model that offers free content has been demonstrated with many online communities and now Cellufun is proving how the same can be applied to the mobile internet. We enable people to play classically entertaining games with other people in real-time through their mobile phones. Our customers play games that are challenging and fun, but also provide social interaction.”
CEO Arthur Goikhman added, “We are excited to add Nilanjana’s and Longworth Venture Partners’ expertise in mobile applications and social networking to the Cellufun team. This investment is important not only to Cellufun but also to our clients. We can now focus on developing new, exciting and free entertainment for the world’s most ubiquitous gaming platform.”
Bhowmik sees potential in Cellufun’s business model. “Longworth conducted detailed research and analysis of the mobile social networking space and we’re convinced that Cellufun’s early success will make it a leader in this emerging market segment. We believe the company’s platform and business model will make it the leader in mobile social communities focused around fun and competition.”