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Planters Peanuts thought a bizarrely dark social media joke over Mr. Peanut would make their Super Bowl LIV commercial the talk of the Big Game… and then real life suddenly made joking about celebrity deaths a lot less nutty.

This is The Big Picture with Bob Chipman, talking about Mr. Peanut, odd branding, and tragedy.

Bob Chipman
Bob Chipman is a critic and author.

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