I’ve poked my share of fun at some of the overwrought, bombastic and flat-out loud pre-release videos for Mass Effect 3, but setting aside my gleeful cynicism for a moment, I have to admit that this launch trailer, the latest and greatest bit of cinematic overload to slip out of EA and BioWare, is pretty awesome.
Okay, fine. It’s completely awesome. Incredibly, spine-tinglingly, mind-blowingly so. I am very impressed.
Yes, it’s overwrought, with Shepard spouting a typical “do-or-die” speech over fast-cut clips of the galaxy getting bent over by the Reapers, and I could certainly do without that stupid “Inception BWAAAM” that’s so inexplicably popular these days and the obligatory snippet of sex scene. But so what? It’s got action! Explosions! Supporting characters! A huge fleet battle in space! If this doesn’t get your blood pumping, I’m afraid there’s just no helping you.
So are we excited or what? [Hint: The correct answer is “yes.”] Mass Effect 3 comes out on March 6, just four days from today, for the Xbox 360, PlayStation 3 and PC.
