Everyone seems to love the New Super Mario Brothers U.
Christmas was good for Nintento, particularly on the Wii U sales front, as its latest console sold $30 million more in hardware than the Wii did when it first launched. Hard to believe it’s only been six weeks since the Wii U hit the market, but in that time the U.S. has seen $300 million worth of hardware sales, with more than 460,000 units bought – over half the total number – in December alone.
New Super Mario Bros. U is by far the most popular pick-up title, with more than 580,000 units sold. Given that the overall sales for the Wii U since launch is 860,000 units, that means more than 65% of those in the U.S. who bought Nintendo’s latest console had Mario’s coin-grabbing adventure bundled with it.
“The demand for the Deluxe SKU,” said Nintendo’s sales and marketing man Scott Moffitt, “which was essentially sold out at retail this holiday, and the strong attach rate of New Super Mario Bros. U, shows that we have the value and the games to drive momentum in 2013.”
“We look forward to offering great new experiences and bringing smiles to millions of new faces throughout the year,” Moffitt added.