1.0The Escapisthttps://www.escapistmagazine.comAndy Chalk Legacy Authorhttps://www.escapistmagazine.com/author/andychalk/rich600338<blockquote class="wp-embedded-content" data-secret="Ix7vBUuRGl"><a href="https://www.escapistmagazine.com/analyst-marketing-trumps-reviews-in-driving-game-sales/">Analyst: Marketing Trumps Reviews in Driving Game Sales</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/analyst-marketing-trumps-reviews-in-driving-game-sales/embed/#?secret=Ix7vBUuRGl" width="600" height="338" title="“Analyst: Marketing Trumps Reviews in Driving Game Sales” — The Escapist" data-secret="Ix7vBUuRGl" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> Prepare to be shocked: Jesse Divnich of EEDAR says that when it comes to boosting videogame sales, a good marketing campaign goes a lot further than good review scores. People, generally speaking, like to think of themselves as informed consumers. Nobody wants to admit to being an indiscriminate dullard who buys any kind of shiny crap that advertisers convince him he can’t live without. But the said truth is that when it comes to buying videogames, what matters isn’t how good a game is, but how good the marketing department can make it look. “You can make the greatest game […]