1.0The Escapisthttps://www.escapistmagazine.comSpanner Spencer Legacy Authorhttps://www.escapistmagazine.com/author/spannerspencer/rich600338<blockquote class="wp-embedded-content" data-secret="tX3fQmyhPc"><a href="https://www.escapistmagazine.com/breaking-the-genre-contract/">Breaking the Genre Contract</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/breaking-the-genre-contract/embed/#?secret=tX3fQmyhPc" width="600" height="338" title="“Breaking the Genre Contract” — The Escapist" data-secret="tX3fQmyhPc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> Genre is very much like advertising. We each like to believe that it doesn’t work on us, personally; that it’s not influential in our lives, and that our purchases aren’t based on whether the distributor says it’s a “horror,” or an “FPS,” or a “dom-fom-zom-rom-com.” We make our choices based on intellect, desire, need and research. Don’t we? Well, for the most part, yeah. Today’s consumer has been taught by the advertising industry to be suspicious and resistant, to approach capitalism with cynicism, and always be ready to kick its teeth in the moment it even looks like it might […]http://cdn.themis-media.com/media/global/images/library/deriv/33/33571.png