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<oembed><version>1.0</version><provider_name>The Escapist</provider_name><provider_url>https://www.escapistmagazine.com</provider_url><author_name>Logan Westbrook Legacy Author</author_name><author_url>https://www.escapistmagazine.com/author/loganwestbrook/</author_url><title>CityVille Takes Facebook Top Spot for Biggest Monthly Audience - The Escapist</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="af1VK5gtRZ"&gt;&lt;a href="https://www.escapistmagazine.com/cityville-takes-facebook-top-spot-for-biggest-monthly-audience/"&gt;&lt;i&gt;CityVille&lt;/i&gt; Takes Facebook Top Spot for Biggest Monthly Audience&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/cityville-takes-facebook-top-spot-for-biggest-monthly-audience/embed/#?secret=af1VK5gtRZ" width="600" height="338" title="&#x201C;&lt;i&gt;CityVille&lt;/i&gt; Takes Facebook Top Spot for Biggest Monthly Audience&#x201D; &#x2014; The Escapist" data-secret="af1VK5gtRZ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
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</html><description>Zynga&#x2019;s tweaks to its launch formula for its latest release have paid some pretty significant dividends. The city building sim CityVille, has deposed FarmVille as the biggest game ever on Facebook, just a month after its release. CityVille&#x2019;s active monthly audience reached 84.2 million users, an improvement of 400,000 on FarmVille&#x2019;s total of 83.8 million. Zynga credits this remarkable growth to three factors. Firstly, it&#x2019;s the first Zynga game to have a multi-lingual release. Secondly, the game has received a lot of word of mouth advertising, and finally, Zynga has made extensive use of cross-promotion, and advertised it in other [&hellip;]</description><thumbnail_url>http://cdn.themis-media.com/media/global/images/library/deriv/33/33841.jpg</thumbnail_url></oembed>
