1.0The Escapisthttps://www.escapistmagazine.comTom Goldman Legacy Authorhttps://www.escapistmagazine.com/author/tomgoldman/rich600338<blockquote class="wp-embedded-content" data-secret="9I9D4L3oNi"><a href="https://www.escapistmagazine.com/ea-ceo-digital-sales-to-overtake-retail-in-2011/">EA CEO: Digital Sales to Overtake Retail in 2011</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/ea-ceo-digital-sales-to-overtake-retail-in-2011/embed/#?secret=9I9D4L3oNi" width="600" height="338" title="“EA CEO: Digital Sales to Overtake Retail in 2011” — The Escapist" data-secret="9I9D4L3oNi" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> John Riccitello believes digital goods will overtake brick-and-mortar retail sales in 2011, without question. EA CEO John Riccitello has gone on record stating that he believes sales of digital goods will overtake traditional retail sales by the end of 2011. He says that free-to-play MMOs will lead the way, along with the purchase of content distributed across various digital platforms, such as social networks and portable devices. EA even hopes to morph the way it traditionally sells goods to match various methods that consumers have proven they’re preferential towards, including subscriptions and microtransactions. In an interview with IndustryGamers, Riccitello said: […]http://cdn.themis-media.com/media/global/images/library/deriv/42/42085.jpg