1.0The Escapisthttps://www.escapistmagazine.comAndy Chalk Legacy Authorhttps://www.escapistmagazine.com/author/andychalk/EA Exec Says In-Game Advertising Doesn't Pay Off - The Escapistrich600338<blockquote class="wp-embedded-content" data-secret="V32ptmP3LZ"><a href="https://www.escapistmagazine.com/ea-exec-says-in-game-advertising-doesnt-pay-off/">EA Exec Says In-Game Advertising Doesn’t Pay Off</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/ea-exec-says-in-game-advertising-doesnt-pay-off/embed/#?secret=V32ptmP3LZ" width="600" height="338" title="“EA Exec Says In-Game Advertising Doesn’t Pay Off” — The Escapist" data-secret="V32ptmP3LZ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Despite the once-high hopes, Electronic Arts executive Ben Cousens says in-game advertising hasn’t paid off the way it was once expected to. Remember a few years back when everyone thought that billboards and posters for real-life products in online games was the wave of the future and truckloads of money were being thrown at the companies that would make it happen? Google dropped $23 million on AdScape, Microsoft blew $200 million on Massive, publishers were signing deals as fast as they could and even Barack Obama got in on the act, becoming the first presidential candidate to ever buy ad […]http://cdn.themis-media.com/media/global/images/library/deriv/35/35273.jpg