1.0The Escapisthttps://www.escapistmagazine.comLogan Westbrook Legacy Authorhttps://www.escapistmagazine.com/author/loganwestbrook/rich600338<blockquote class="wp-embedded-content" data-secret="9qY6dNhNR6"><a href="https://www.escapistmagazine.com/ea-heralds-new-fewer-and-bigger-brands-strategy-as-a-success/">EA Heralds New “Fewer and Bigger Brands” Strategy as a Success</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/ea-heralds-new-fewer-and-bigger-brands-strategy-as-a-success/embed/#?secret=9qY6dNhNR6" width="600" height="338" title="“EA Heralds New “Fewer and Bigger Brands” Strategy as a Success” — The Escapist" data-secret="9qY6dNhNR6" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> The publisher is going to spread itself less thinly in the future, but apparently still has room for new IPs and ideas. The more things that you try and do at once, the less time and resources you have available to allocate to them. It’s not the most complicated truth in the world, but EA says that will be keeping it in mind as it moves into a new financial year. At the company’s annual showcase event in London, UK marketing director Stuart Lang said that EA’s policy of working on fewer, but bigger brands had allowed it to consistently […]http://cdn.themis-media.com/media/global/images/library/deriv/49/49927.jpg