1.0The Escapisthttps://www.escapistmagazine.comLogan Westbrook Legacy Authorhttps://www.escapistmagazine.com/author/loganwestbrook/rich600338<blockquote class="wp-embedded-content" data-secret="f3xxAIc9e8"><a href="https://www.escapistmagazine.com/kotick-takes-a-swing-at-ea/">Kotick Takes a Swing at EA</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/kotick-takes-a-swing-at-ea/embed/#?secret=f3xxAIc9e8" width="600" height="338" title="“Kotick Takes a Swing at EA” — The Escapist" data-secret="f3xxAIc9e8" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> According to Bobby Kotick, EA is structured completely wrong, and that’s why it isn’t number one. Buying a studio and assimilating it into a larger corporate entity is the wrong way to go about making top quality games. That’s the view of Activision CEO Bobby Kotick, who says that his company is structured in exactly the opposite way. Activision likes its studios to retain their personality and culture, Kotick said, and that a studio’s independent vision was what made them so successful. He said that apart from two exceptions, the people running a studio when Activision acquired it were still […]http://cdn.themis-media.com/media/global/images/galleries/display/60/60854.jpg