1.0The Escapisthttps://www.escapistmagazine.comGreg Tito Legacy Authorhttps://www.escapistmagazine.com/author/gregtito/rich600338<blockquote class="wp-embedded-content" data-secret="Z3q48LCFlw"><a href="https://www.escapistmagazine.com/marketers-now-reading-your-thoughts/">Marketers Now Reading Your Thoughts</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/marketers-now-reading-your-thoughts/embed/#?secret=Z3q48LCFlw" width="600" height="338" title="“Marketers Now Reading Your Thoughts” — The Escapist" data-secret="Z3q48LCFlw" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> Instead of taking surveys online, marketing research now uses a mind-reading headband that automatically detects whether you like something or not. It sounds like something out of 1984 or A Clockwork Orange but the EmBand device from neuroscience leader EmSense is now entering use in the United States. In the past, marketers would conduct research on how normal people might respond to, say, videogames, potential commercials or movie trailers by requesting respondents to fill out complicated surveys after they have consumed the material. Now that most of this research is done in the home of volunteers, online surveys have replaced […]http://cdn.themis-media.com/media/global/images/library/deriv/53/53899.jpg