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</html><description>Microsoft has conflicting viewpoints on how to use Xbox One&#x2019;s Kinect in regards to marketing research. Many potential consumers have worried over the Xbox One&#x2019;s Kinect &#x2014; whether it will always be on, what information will be collected, and what Microsoft will do with that information. Microsoft set out to rectify the situation, assuring people that the Xbox One was not designed with advertising in mind. However, Yusuf Mehdi, Microsoft corporate VP in marketing and strategy, delivered a speech at the Association of National Advertisers Masters of Marketing Conference in Phoenix, Arizona, contradicting Microsoft&#x2019;s earlier statements. In the speech, Mehdi [&hellip;]</description><thumbnail_url>http://cdn.themis-media.com/media/global/images/library/deriv/605/605433.jpg</thumbnail_url></oembed>
