1.0The Escapisthttps://www.escapistmagazine.comTom Goldman Legacy Authorhttps://www.escapistmagazine.com/author/tomgoldman/rich600338<blockquote class="wp-embedded-content" data-secret="CYcaYkaN0U"><a href="https://www.escapistmagazine.com/popcap-zynga-is-a-marketing-company-that-buys-customers/">PopCap: Zynga is a “Marketing Company” That “Buys Customers”</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/popcap-zynga-is-a-marketing-company-that-buys-customers/embed/#?secret=CYcaYkaN0U" width="600" height="338" title="“PopCap: Zynga is a “Marketing Company” That “Buys Customers”” — The Escapist" data-secret="CYcaYkaN0U" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> PopCap Games sees Zynga as a company that fishes for customers without a worm. People may associate casual gaming with both PopCap Games and Zynga, but PopCap CEO Dave Roberts believes his company to be completely different from the social gaming giant. At the WTIA TechNW forum this week, Roberts said that he doesn’t even think Zynga is a gaming company at all. Speaking about the ongoing changes in the social gaming market, Roberts said: “[Zynga is] in some ways struggling to catch up because they are not (about) gaming in their heritage — they are a marketing company. They […]http://cdn.themis-media.com/media/global/images/galleries/display/67/67413.jpg