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<oembed><version>1.0</version><provider_name>The Escapist</provider_name><provider_url>https://www.escapistmagazine.com</provider_url><author_name>Adam Gauntlett Legacy Author</author_name><author_url>https://www.escapistmagazine.com/author/karloff/</author_url><title>THQ Sues EA, Zuffa, Over UFC License Deal - The Escapist</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="EuCKTuO0zj"&gt;&lt;a href="https://www.escapistmagazine.com/thq-sues-ea-zuffa-over-ufc-license-deal/"&gt;THQ Sues EA, Zuffa, Over UFC License Deal&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/thq-sues-ea-zuffa-over-ufc-license-deal/embed/#?secret=EuCKTuO0zj" width="600" height="338" title="&#x201C;THQ Sues EA, Zuffa, Over UFC License Deal&#x201D; &#x2014; The Escapist" data-secret="EuCKTuO0zj" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
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</html><description>Was EA trying to cripple THQ&#x2019;s chances of survival? When THQ&#x2019;s fortunes were in serious decline, but before anybody outside the company knew how bad things were, THQ started looking for alternate revenue streams. One possibility was to sell itself to EA, using its UFC licensing deal with Zuffa as a bargaining chip. EA was keen to get its hands on the UFC license, and THQ figured it was better off as an EA subsidiary than in bankruptcy. Except that never happened; EA claimed disinterest. Soon after the EA discussions Zuffa found out about THQ&#x2019;s perilous financial position, and threatened [&hellip;]</description><thumbnail_url>http://cdn.themis-media.com/media/global/images/library/deriv/25/25724.jpg</thumbnail_url></oembed>
