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</html><description>A British ad campaign linking early deaths and young gamers has drawn heavy fire from game developers and gamers in the UK and beyond. The advertisement, which appeared this morning in women&#x2019;s lifestyle press titles such as Star, Reveal and Heat, shows a young boy holding a PlayStation controller and leaning up against a wall with a bored look on his face. The picture is accompanied by the caption: &#x201C;Risk an early death, just do nothing.&#x201D; The ad comes as part of the Change4Life campaign, a push by the The British Heart Foundation, Cancer Research and Diabetes UK to combat [&hellip;]</description><thumbnail_url>http://cdn.themis-media.com/media/global/images/galleries/display/55/55656.jpg</thumbnail_url></oembed>
