1.0The Escapisthttps://www.escapistmagazine.comLogan Westbrook Legacy Authorhttps://www.escapistmagazine.com/author/loganwestbrook/rich600338<blockquote class="wp-embedded-content" data-secret="JZTBSp6poD"><a href="https://www.escapistmagazine.com/valve-says-ad-agencies-are-worthless-going-it-alone-for-portal-2/">Valve Says Ad Agencies Are “Worthless,” Going it Alone for <i>Portal 2</i></a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.escapistmagazine.com/valve-says-ad-agencies-are-worthless-going-it-alone-for-portal-2/embed/#?secret=JZTBSp6poD" width="600" height="338" title="“Valve Says Ad Agencies Are “Worthless,” Going it Alone for <i>Portal 2</i>” — The Escapist" data-secret="JZTBSp6poD" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> Advertising agencies just slow Valve down and get in the way of making a good ad. Doug Lombardi, head of marketing for beloved developer Valve, says that advertising agencies are all but worthless when it comes to marketing games, or indeed, pretty much anything else. Lombardi says that Valve was tired of bad ideas from so-called creative agencies, and so for Portal 2 decided that it would make the TV ad itself. Lombardi said that he had had many meetings with advertising agencies in the past, and said that all too often, the treatments they’d come up with were clichéd, […]http://cdn.themis-media.com/media/global/images/library/deriv/43/43171.jpg