Bethesda Parent Opens Distribution for Asian Market

Bethesda Softworks’ parent company has set up shop in Asia.

With the creation of Zenimax Asia K.K. in Tokyo, Zenimax Media Inc. has established a foothold in the region to publish titles there under the Bethesda brand.

Bethesda was behind Elder Scrolls IV: Oblivion which was released on the PC and Xbox 360, received numerous awards and has seen an extended lifespan thanks to mods and an expansion pack.

Bethesda is currently working on the much anticipated roleplaying game Fallout 3.

“Establishing operations in Asia is very important to us as we continue to expand our presence in markets outside of North America,” said Robert Altman, CEO of ZeniMax Media Inc. “In addition to ZeniMax Europe Ltd., our direct relationships throughout Asia allow us to bring exciting titles like Fallout 3 to gamers across the globe.”