Casino software creators GameLogic implement their customer tracking systems in the Konami Casino Management System.
GameLogic Inc., a provider of casino software, and has integrated its PlayAway casino visitor acquisition system with the Konami Casino Management System (KCMS), a product developed by game giant Konami Corporation (KNM), creating a new product that further expands casino operators Internet to reach potential and past visitors. The GameLogic and KCMS integration is premiering at the Konami booth during the Global Gaming Expo being held in Las Vegas this week.
John E. Taylor, Jr. President and Chief Executive Officer of GameLogic, explained, “PlayAway has proven itself, generating tens of thousands of new casino visits each month for our clients. It is appropriate that we take the next step to integrate PlayAway with existing casino managements systems to allow for a more efficient operation and effective player experience. With their open architecture and support of third party developers, Konami was the ideal candidate for our first integration. It has been a real pleasure to work with their team, and we look forward to helping their customers leverage the marketing power of the Internet to drive new casino visits.”
“We see this integration to the GameLogic PlayAway product as a valuable enhancement to our technology Portfolio and product road map,” remarked Steve Sutherland, Executive Vice President and Chief Operating Officer of Konami Gaming, Inc. “Cleary, GameLogic is an innovator in the gaming industry, and we are very pleased to partner with them on the integration of their product suite to the KCMS platform. With this integration we will be able to offer our customers a powerful Internet marketing tool that provides the ability to attract new and core players, ultimately driving more return visits through Internet incentive-based programs.”
