GameStop’s in-store donation program has far exceeded its goal to raise $100,000 in May to benefit Make-A-Wish.
GameStop has been a supporter of the Make-A-Wish Foundation since 2006, and the gaming retailer launched its first-ever in-store donation program benefiting the charity this May. The program has far exceeded its initial goal of raising $100,000, bringing in over $300,000 to grant wishes of children with life-threatening medical conditions. The charity drive gave customers and opportunity to donate when purchasing in-store or online from GameStop, or from Spring Mobile stores. Spring Mobile is GameStop’s technology retail branch. The campaign brings GameStop’s total contributions to Make-A-Wish to over $1.7 million since 2006.
“Wish experiences can be game-changers for both wish kids and their families as they battle their illness. A wish-come-true can empower wish kids in a number of ways,” says David Williams, president and chief executive officer of Make-A-Wish America. In addition to fundraising for the charity, GameStop has also been a part of granting wishes by supporting video gaming and shopping spree wishes. “GameStop has become an integral part of helping us grant wishes,” says Williams. “Having GameStop as a sponsor is a natural fit, because their corporate giving focus is on improving youth well-being, and our wish kids love GameStop. By bringing strength and joy to wish kids across the country, GameStop is taking its ‘Power to the Players’ slogan to a whole other level.”
Make-A-Wish is a children’s charity that grants wishes to change the lives of children with life-threatening medical conditions. Granted wishes include meeting celebrities, living a day in the life of their aspiration, as well as trips, toys, and giving back to their communities. The internet-famous Batkid, five-year-old cancer survivor Miles Scott, began as a wish granted by Make-A-Wish. The average cost to grant a wish is $7,500.
Source: Make-A-Wish America