HP to Purchase Voodoo

Voodoo PC announces impending purchase by tech giant Hewlett Packard.

In a lengthy post on his personal weblog, Voodoo founder and chief technology officer Rahul Sood has announced that global tech manufacturer Hewlett Packard intends to purchase Voodoo PC.

The timing and terms of the purchase have not yet been detailed, but Sood indicates that Voodoo, a privately held manufacturer of high-end luxury PC systems, will retain its Calgary-based offices and product line. Rahul Sood will transition into the position of Chief Technologist for HP’s Gaming Division, while his brother, Voodoo CEO Ravi Sood, will become the division’s new Director of Strategy.

Sood’s post, which he prefaced by saying, “This will probably be the longest most heartfelt article I have ever written,” is extremely enthusiastic about the acquisition, in part due to the R&D resources he anticipates HP will provide. “For me, getting a ticket into HP Labs would be like Charlie getting a ticket to Willy Wonka’s Chocolate factory,” he writes. Voodoo has reportedly pursued the deal for over a year.

Sood described Voodoo and HP as “complimentary opposites,” and said, “This deadly combination of Voodoo’s gaming/luxury PC expertise and our brand DNA and influence, with HP’s innovations, scale, and leverage is going to lead to some of the most compelling machines money can buy.” According to Sood, Voodoo will “continue to create premium luxury machines with more levels of personalization, and more features than we currently offer.” He added, “Our strategy for the HP gaming portfolio is yet to be revealed — but expect the unexpected.”

Voodoo isn’t the first high-end gaming PC manufacturer to be snapped up by major tech hardware manufacturer this year. In March, Dell acquired Alienware as a wholly owned subsidiary. The deal was predicted by Rahul Sood on his blog just a few weeks before its official announcement.