Extra PunctuationVideo Series

Mario Is a Brand, Not a Character – Extra Punctuation


Extra Punctuation returns as a video series, and in this first episode, Yahtzee discusses how Nintendo‘s Super Mario is a brand, not a character.

Extra Punctuation Transcript

So you may remember the last Nintendo Direct brought the let’s-charitably-call-it interesting news that a Mario movie is scheduled for release in 2022 and that Chris Pratt will be playing the lead. And the buzz online was immediate. I myself half-arsedly put out a three word tweet in response as soon as I heard and it quickly became probably my highest rated tweet in years. I don’t know what it takes to be social media popular these days, but apparently it doesn’t involve thinking very hard.

About the author

Yahtzee Croshaw
Yahtzee is the Escapist’s longest standing talent, having been writing and producing its award winning flagship series, Zero Punctuation, since 2007. Before that he had a smattering of writing credits on various sites and print magazines, and has almost two decades of experience in game journalism as well as a lifelong interest in video games as an artistic medium, especially narrative-focused. He also has a foot in solo game development - he was a big figure in the indie adventure game scene in the early 2000s - and writes novels. He has six novels published at time of writing with a seventh on the way, all in the genres of comedic sci-fi and urban fantasy. He was born in the UK, emigrated to Australia in 2003, and emigrated again to California in 2016, where he lives with his wife and daughters. His hobbies include walking the dog and emigrating to places.