LeVar Burton’s next goal for his wildly successful Kickstarter is to raise $5 million and get Reading Rainbow on more devices, including mobile, gaming consoles and Android.
After his Reading Rainbow Kickstarter raked in nearly $3 million after only three days, LeVar Burton is challenging his supporters to “go twice as high…again!” Burton and his team are now looking for $5 million, with plans to bring the revitalized program to even more internet-enabled devices.
We’ve been reading your comments and suggestions, and we couldn’t agree more: to be accessible to more kids and families, we need to be on MOBILE DEVICES. We also need to be on ANDROID. And for families and classrooms — especially those that can’t afford computers or tablets for each child — we also need to be on connected devices that can put Reading Rainbow back on the television: both the most common GAMING CONSOLES kids use, like XBOX and Playstation, and on new OVER THE TOP (OTT) BOXES like AppleTV, Roku and Kindle Fire TV.
While the page mentioned bringing Reading Rainbow to the Xbox and PlayStation platforms in its latest Kickstarter post, it’s not yet clear if they mean the more common, last-generation Xbox 360 and PS3 or their newer counterparts, the PS4 and Xbox One.
Burton’s original goal of $1 million was easily surpassed and has provided all the funds needed to bring Reading Rainbow back as an internet program and give free access to 1500 classrooms. If the project reaches its new stretch goal of $5 million, in addition to being available on the above devices, Reading Rainbow will also give free access to a total of 7500 classrooms.
Burton has said that even more ambitious stretch goals will be announced should the funding pass the $5 million mark, such as bringing Reading Rainbow to public libraries. With another 32 days left for the project to collect funding, it seems likely we’ll be hearing more from Burton and his team before too long.