Extra Punctuation video game length metric bad marketing PR stunt Techland Dying Light 2 500 hours 20 hours to complete how long is not meaningful

Stop Bragging About Your Game’s Length – Extra Punctuation

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This week on Extra Punctuation, Yahtzee discusses the problem with trying to use the metric of game length as a PR selling point, as seen recently with Techland saying Dying Light 2 contains 500 (or 20) hours to complete.

Extra Punctuation Transcript

January being its usual void of significant gaming events because all the publishers are too full of Christmas turkey to want to commit to releasing any big titles until mid-quarter one, the upcoming Dying Light 2 was able to grab a few headlines by boasting that it will take 500 hours to complete it. And the response was immediate. My first response was to conclude that Dying Light 2 is trying to kill me, specifically. No reviewer can play 500 hours of game in the week we have before we all move onto the next temporary headline occupant. But they damn well know that. Clearly this is yet another blatant attempt by the big money industry to undermine legitimate criticism. Either we die of malnutrition trying to beat it or get an earful of apologists moaning that we didn’t give it its fair shake and REAL gamers know that it gets really good around hour one hundred and twelve.


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Author
Image of Yahtzee Croshaw
Yahtzee Croshaw
Yahtzee is the Escapist’s longest standing talent, having been writing and producing its award winning flagship series, Zero Punctuation, since 2007. Before that he had a smattering of writing credits on various sites and print magazines, and has almost two decades of experience in game journalism as well as a lifelong interest in video games as an artistic medium, especially narrative-focused. He also has a foot in solo game development - he was a big figure in the indie adventure game scene in the early 2000s - and writes novels. He has six novels published at time of writing with a seventh on the way, all in the genres of comedic sci-fi and urban fantasy. He was born in the UK, emigrated to Australia in 2003, and emigrated again to California in 2016, where he lives with his wife and daughters. His hobbies include walking the dog and emigrating to places.