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Tag: transmedia

transmedia storytelling Disney: Star Wars MCU Marvel Cinematic Universe
Movies & TV

Is the Mainstream Ready for Transmedia Storytelling?

The Marvel Cinematic Universe (MCU) has changed entertainment. Since 2008, it has become the biggest media franchise in the world, and competitors have ...
By Damien LawardornJanuary 12, 2020
Featured Articles

Broad Strokes: Coloring Canon Outside the Lines

At Nordic Games Conference this year, mere moments before I took the stage, a gruff man from Hamburg asked me why I had ...
By Andrea Phillips Legacy AuthorNovember 16, 2012
Generation Why?

Expanding Universes

Over the last year, I’ve noticed a new migration pattern among children’s television networks. No longer content with running some of the most ...
By Sara Grimes Legacy AuthorAugust 21, 2007
Editor's Choice

The Open Source Canon

To hear Troy Hewitt, a writer and community event manager, tell it, The Matrix Online, Warner Bros.’ ill-fated attempt at an MMOG, wasn’t ...
By Chris Dahlen Legacy AuthorJuly 31, 2007
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