Join the Escapist + for ad-free viewing.

logo
Menu
logo
  • News
  • Video Series
    • Adventure Is Nigh!
    • Documentaries
    • Review in 3 Minutes
    • Design Delve
    • Extra Punctuation
    • Cold Take
    • Zero Punctuation
  • Columns
    • Area of Effect
    • Escape the Law
    • Expedition
    • Frame Jump
    • In the Frame
    • New Narrative
    • Out of Focus
    • Storycraft
  • Podcasts
    • Breakout
    • Slightly Something Else
    • The Recap
  • Originals
    • Features
    • Interviews
    • Opinions
    • Previews
  • Forums
  • Merch
  • Escapist +
  • Dark Mode
  • Twitch Icon
JP Sherman Legacy Author
JP Sherman Legacy Author
    First-Person Marketer

    Innovation or Invasion?

    Microsoft is making a bold bet on its latest batch of interoperable platforms. The Xbox 360 delivers games, TV, movies and music. It ...
    By JP Sherman Legacy AuthorAugust 8, 2011
    First-Person Marketer

    Tainted Love: The Marketing of Duke Nukem Forever

    Duke Nukem Forever is out and in the hot little hands of the public. Much to the chagrin of Gearbox Software and 2K ...
    By JP Sherman Legacy AuthorJuly 4, 2011
    First-Person Marketer

    So You Got a Bad Game for Christmas

    It’s January, and your holiday gift giving event is over. If you’re anything like me, you generally walk away with a modest size ...
    By JP Sherman Legacy AuthorJanuary 10, 2011
    First-Person Marketer

    Marketing Games to Kids

    I started playing videogames when there was no such thing as videogames for kids. One of my earliest memories of playing a videogame ...
    By JP Sherman Legacy AuthorNovember 22, 2010
    First-Person Marketer

    The Phases of Selling You a Videogame

    We humans are predictable primates. We smell food, we salivate. We see someone we’re attracted to, our bodies react. From an evolutionary perspective, ...
    By JP Sherman Legacy AuthorNovember 8, 2010
    First-Person Marketer

    Making Sausage

    The other day, I was asked what would have changed if Leonardo da Vinci had a marketing and PR team. Would his creations ...
    By JP Sherman Legacy AuthorOctober 11, 2010
    First-Person Marketer

    Controversy Marketing

    The videogame industry has never been far from controversy. Exidy’s Death Race 2000, released in 1976, attracted so much negative attention from lawmakers ...
    By JP Sherman Legacy AuthorSeptember 27, 2010
    First-Person Marketer

    Trolls, Haters and Flame War Generals? Thank You

    One of the most difficult things for marketers to deal with is watching their carefully crafted messages and campaigns try to survive contact ...
    By JP Sherman Legacy AuthorSeptember 7, 2010
    logo
    © The Escapist 2021. All Rights Reserved.
    • Escapist +
    • Account
    • + Support
    • About Us
    • Contact
    • Privacy
    • Pitch
    • Merch Store
    • V1 Archive

    logo

    ✕
    • News
    • Video Series
      • Adventure Is Nigh!
      • Documentaries
      • Review in 3 Minutes
      • Design Delve
      • Extra Punctuation
      • Cold Take
      • Zero Punctuation
    • Columns
      • Area of Effect
      • Escape the Law
      • Expedition
      • Frame Jump
      • In the Frame
      • New Narrative
      • Out of Focus
      • Storycraft
    • Podcasts
      • Breakout
      • Slightly Something Else
      • The Recap
    • Originals
      • Features
      • Interviews
      • Opinions
      • Previews
    • Forums
    • Merch
    • Escapist +