JP Sherman Legacy Author, Author at The Escapist

Innovation or Invasion?

Microsoft is making a bold bet on its latest batch of interoperable platforms. The Xbox 360 delivers games, TV, movies and music. It ...

By JP Sherman Legacy AuthorAugust 8, 2011

First-Person Marketer

Tainted Love: The Marketing of Duke Nukem Forever

Duke Nukem Forever is out and in the hot little hands of the public. Much to the chagrin of Gearbox Software and 2K ...

By JP Sherman Legacy AuthorJuly 4, 2011

First-Person Marketer

So You Got a Bad Game for Christmas

It’s January, and your holiday gift giving event is over. If you’re anything like me, you generally walk away with a modest size ...

By JP Sherman Legacy AuthorJanuary 10, 2011

First-Person Marketer

Marketing Games to Kids

I started playing videogames when there was no such thing as videogames for kids. One of my earliest memories of playing a videogame ...

By JP Sherman Legacy AuthorNovember 22, 2010

First-Person Marketer

The Phases of Selling You a Videogame

We humans are predictable primates. We smell food, we salivate. We see someone we’re attracted to, our bodies react. From an evolutionary perspective, ...

By JP Sherman Legacy AuthorNovember 8, 2010

First-Person Marketer

Making Sausage

The other day, I was asked what would have changed if Leonardo da Vinci had a marketing and PR team. Would his creations ...

By JP Sherman Legacy AuthorOctober 11, 2010

First-Person Marketer

Controversy Marketing

The videogame industry has never been far from controversy. Exidy’s Death Race 2000, released in 1976, attracted so much negative attention from lawmakers ...

By JP Sherman Legacy AuthorSeptember 27, 2010

First-Person Marketer

Trolls, Haters and Flame War Generals? Thank You

One of the most difficult things for marketers to deal with is watching their carefully crafted messages and campaigns try to survive contact ...

By JP Sherman Legacy AuthorSeptember 7, 2010