Disney’s Pirates Title Funded by Advertising

Disney’s Pirates, brought to you by advertisers and subscriptions.

Two weeks after Disney CEO Bob Iger announced his plans to expand into the massively multiplayer online game space, Disney reveals that its new MMOG, Pirates!, which launches this spring, will be paid for by both a subscription-based system and a free, ad-supported model.

Subscribers will pay $9.95 per month for an ad-free experience packed with extra content. Players who download the free version will likely see ads in windows or borders next to the game display. No specific partnerships were confirmed. Pirates targets a young demographic and families who enjoyed the Pirates of the Caribbean movies, and advertisers are likely to target those consumers.

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