Electronic Arts’s flagship Sims series get a third installment in 2009.

Electronic Arts Inc. has revealed the first details on The Sims 3, the third installment in one of the industry’s hottest selling series. Running on a fresh engine three years in the making, The Sims 3 opens the player’s Sims to a whole open neighborhood and a torrent of new customizable characteristics. New home decorations, structures, and the proprietary Realistic Personality System that allows for specific refinements of each Sims personality make the upgrade to The Sims 3 a fresh experience.

Rod Humble, Head of The Sims Studio, explored the open neighborhood experience. “In The Sims 3, Sims can go beyond the boundaries of their home lot, and immerse themselves in an open, living neighbourhood, interacting with other Sims using our new deeper personality system,” he explained. “It is this type of open-ended gameplay that inspires endless creative possibilities. In addition the new goals and rewards systems will give players of all kinds from core gamers to storytellers the ability to enjoy long-term gameplay.”

“The new engine and technologies in The Sims 3 are designed to unleash the player’s imagination with realistic looking Sims who have distinct personalities and a seamless living neighborhood for them to discover,” added Ben Bell, Executive Producer on The Sims 3. “Players are going to be thrilled by the level of realism in The Sims 3!”

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