LucasArts has named EA Los Angeles Chief Operating Officer Darrell Rodriguez as its new president.
In his current position at EALA, Rodriguez is responsible for product development, strategic growth and overall operations at the studio. He is an avid gamer with expertise in a wide range of videogame genres, and has previously worked on titles including SSX On Tour, Medal of Honor: Airborne, The Lord of the Rings: Battle for Middle Earth II and Command & Conquer 3: Tiberium Wars. Before his stint at EA, Rodriguez worked in product development and production at EarthLink, Walt Disney Imagineering and the Walt Disney Internet Group.
“I couldn’t be more excited to join such a dynamic and innovative company as LucasArts,” Rodriguez said. “The people are world class and the IP is the best in the business. To be able to work with such cultural icons as Star Wars and Indiana Jones and develop new franchises is like a dream come true.”
“Darrell is the ideal person to run LucasArts,” added Micheline Chau, president of LucasArts parent company LucasFilm Ltd. “Having worked at both Electronic Arts and Disney Imagineering he brings the perfect blend of production, operational and creative expertise. For a games company such as LucasArts with its roots in film, this is an electric combination.”
Rodriguez is scheduled to take over the reins at LucasArts in mid-April.