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Lucasfilm Games Rebrand Revealed as the Future of Star Wars Gaming

Star Wars, Fallen Order, Lucasfilm Games, LucasArts, Disney

All future Star Wars games will now launch under a new banner – Lucasfilm Games. As announced on the official Star Wars website, the company says that “Lucasfilm Games is now the official identity for all gaming titles from Lucasfilm, a name that encompasses the company’s rich catalog of video games and its eye toward the future.” Though not quite the rebrand back to the defunct LucasArts name that many may have hoped for, the update does shift attention to the future of gaming titles set in the Disney mega-franchise’s universe.

Expect to see the updated name and logo on upcoming projects, such as Lego Star Wars: The Skywalker Saga, when they eventually launch. Until then, see the newly released sizzle reel below to get excited about what’s to come.

Lucasfilm Games includes a wide range of Star Wars projects. While potential Star Wars Jedi: Fallen Order or Battlefront sequels, for example, will carry the new name, projects like the Sims spinoff or mobile game Star Wars: Galaxy of Heroes will fall under the new banner as well.

LucasArts once served as an umbrella for its universe’s games until it was shut down in 2013. Disney revealed that EA would oversee projects in that universe not long after LucasArts closed its doors, with the publisher still in command of Star Wars projects for now.

About the author

Michael Cripe
Michael joined The Escapist team in 2019 but has been covering games, movies, TV, and music since 2015. When he’s not writing, Michael is probably playing Super Mario Sunshine, Dead Space, The Binding of Isaac, or Doom Eternal. You can follow his news coverage and reviews at The Escapist, but his work has appeared on other sites like OnlySP, Gameranx, and Kansas City’s The Pitch, too. If you’d like to connect and talk about the latest pop-culture news, you can follow Michael on Twitter (@MikeCripe), Instagram (mike_cripe), or LinkedIn if that’s your thing.