Business magazine The Economist awards Nintendo game designer Shigeru Miyamoto with an honor in entertainment innovation.

After ranking in Business 2.0’s list of “The 50 Who Matter Now,” Nintendo maverick Shigeru Miyamoto was recently granted The Innovation Award for Consumer Goods by The Economist at the Science Museum in London. A description of Miyamoto read, “He is the inventor of Nintendo and has been one of the key architects in the electronic gaming industry.”

Tom Standage, business editor at The Economist, told MCV, “No one is more identified with modern video games than Shigeru Miyamoto. His pioneering vision and creativity truly created a new category of entertainment.”

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