The new television ad for Rage has me a whole lot more interested in the game than I was a few minutes ago.

Rage is coming and to be perfectly honest about it, the prospect has left me a little cold. I’ve played enough id games to know what’s in store, so I haven’t paid a lot of attention to what’s going on with it. Carmack goes post-apocalyptic or something, right? “That’s cool,” he said with a yawn. “I’ll pick it up when I don’t have anything else on my plate.”

Or I might end up getting on it a little more enthusiastically than that. The new Rage television spot is pretty typical stuff, with plenty of fast cuts, bold-face text and the obligatory, tiresome nu-metal soundtrack, but it also looks hot. Really hot. Call me a sucker for the marketing man’s shenanigans if you will but Rage has very quickly gone from a game I’m aware of to a game I’m really looking forward to.

Rage comes out on October 4 for the PC, Xbox 360 and PlayStation 3.

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