PS3 Slim “Does Everything,” Says Ads


I may like to give Sony’s marketing department a hard time, but every now and then they create a winner – like the following ad campaign to promote the new PS3 Slim in North America.

I really would like to know what’s going on with Sony’s marketers. On the one hand, they seem to have an occasional fondness for being awkward and forced – see PSPz for Girlz and “It’s a nut you can play with outside!” – but that doesn’t stop them from being really bizarre or even slightly creepy, either.

But you know what? Credit where credit is due: Outside of the aforementioned “Play Face” commercials in Japan, Sony’s ad campaign for the PS3 Slim seems to be straightforward and sensible. The two new advertisements set to promote the PS3 Slim in North America are … actually funny, even? They get across the selling points of the hardware, promote (absurdly so) the new lower price, and might even induce a snicker. And most importantly, they make sense – not a single David Lynch in sight. Bravo, guys. Bravo.

Some might point to this as a sign of the impending apocalypse; I just choose to believe that the chemical facility upriver from the reservoir that supplies water to Sony’s marketing department was forced to relocate elsewhere.

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