Sony Computer Entertainment Europe creates a new headquarters in Warsaw, Poland to lead the Eastern European Playstation charge.

Sony Computer Entertainment Europe (SCEE) announced the formation of Sony Computer Entertainment Polska Sp. z.o.o., a wholly owned subsidiary of SCEE based in Warsaw with the goal of expanding the PlayStation division’s growth in the Eastern Europe market, starting April 1, 2008.

Hal Bame, SCEE’s Sales and Marketing Manager for Central and Eastern Europe, stated, “Many of the leading pan-European retailers with a strong gaming focus are already well established in Poland, and there are a number of very prominent and successful Polish retailers who are helping to invigorate the gaming market. Without a doubt, Poland is currently the powerhouse of growth in the games market in Central Europe, and SCEE’s formation of a wholly owned subsidiary in Warsaw will give even greater momentum to what is already a terrific success story. Our continued focus on this vibrant and energetic region has resulted in strong and exciting growth, and this latest move will take it to the next level.”

“Our commitment to the Polish games market is clear. Not only have we today announced the launch of the Polish Playstation Store, online store front for Playstation 3’s Playstation Network, but we will also be focusing on delivering even more game titles to our Polish consumers in Polish. We already do this with PlayStation 2 and PSP titles but we will also be localising PS3 titles as well,” said Marcin Ziobrowski, the General Manager of the new Polish branch.

Electronic Arts’s Vice President of Central Europe Peter Laughton remarked, “We are naturally delighted that SCEE has embraced the opportunities offered by this exciting and vigorous market, and we look forward to working closely with them to bring the joys of PlayStation to many more consumers here in Poland and across the region.”

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