When PixelJunk Eden went on sale for 99 cents earlier this week, it doubled the income for the Steam version in less than half a day.
Steam’s annual winter sale is a force of nature, offering huge discounts on new and old games alike. And even when a game’s price is slashed by as much 90 percent, it can still make an absolute killing. Just ask Dylan Cuthbert, of Q-Games, designer and programmer of PixelJunk Eden.
Eden is usually priced at $10 and was normally going for $2.50 during the days of the winter sale. During a Steam community vote earlier this week, though, it saw its cost temporarily reduced to a mere 99 cents. While that deal was only offered for a few hours, in that time it made back all of the money Q-Games had earned on the Steam version of Eden since its release in February of 2012.
“The sale was a mind-blowing success,” Cuthbert said via Twitter. Responding to earlier questions via Twitter, Cuthbert said that those who paid only $1 for the game were likely those who weren’t planning on buying it in the first place, so it was all extra income for the company. He apparently just didn’t realize how much until later.
Eden, the third game in Q-Games’ PixelJunk series, is currently available on Steam at the reduced price of $2.50 until the winter sale ends on Jan. 3. The game was first released on the PS3 in 2008. We’ve sent an email to Q-Games asking if they can provide any further comment on Eden’s sales figures. If we hear anything back, we’ll let you know.