EA Play, EA Access, Origin Access, subscription, rebrand

The EA Access and Origin Access subscription services are being combined under a new name: EA Play. The name change comes as a way to keep the publisher’s services more organized for interested players, with Origin Access Premier also being renamed EA Play Pro, EA announced in a blog post. There aren’t any major changes coming as the rebrand rolls out on Aug. 18, though the company promises that some exclusive in-game challenges and rewards will be revealed for members in the coming months.

The same prices members are used to for Origin Access and Origin Access Premier respectively will be used for the rebrands, meaning EA Play will cost $5 per month or $30 per year, and EA Play Pro will be $15 per month or $100 per year. EA explained its reasoning for the name change, saying that the rebrand puts players “at the center of the experience,” and also “Moving all the benefits to a single brand is an important step in streamlining our services to ensure that being an EA Play member is the best way to play.”

Fans will likely notice that the new subscription name mostly shares a title with the company’s annual E3 event. However, you may recall that too was renamed this year as EA Play Live. So, in other words, the publisher’s new umbrella seems to be an effort to keep things more organized for consumers as the video game industry continues to explore the subscription service model. The rebrand also follows from EA’s move to bring its subscription options to Steam. The company has recently spent time slowly bringing some of its more popular titles to Steam.

Michael Cripe
Hey! My name is Michael, and I love video games. If you love them too, be sure to follow me on Twitter (@MikeCripe) where I’d love to talk more about it. Don’t worry though, I’ll probably only rant about Super Mario Sunshine half of the time.

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