Valve has signed a deal with IGA, an in-game ad firm, to stream ads into Counter-Strike. According to Valve, Counter-Strike accounts for over 5 billion player minutes per month.
“As the world’s premier online action game, Counter-Strike’s player minutes exceed its closest competitor by more than 100 per cent,” said Doug Lombardi, marketing director for Valve.
“Additionally, Counter-Strike rivals many of the current top ten watched shows on American televisions. For instance, a top ranked, one hour, weekly program garners 20 million viewers and results in approximately 4.8 billion viewer minutes per month,” he added. “Nobody fast-forwards through any part of Counter-Strike.”
Details on the deal are sparse at the moment. Exactly where the ads will be placed, when they will start or how contextual they will be remains to be seen.
Published: Dec 21, 2006 03:30 pm